Our client is one of the world’s leading manufacturers of safety valves, globally recognized for quality, engineering excellence, and innovation. With a strong heritage rooted in Germany and a broad international footprint, the group serves critical industries including oil & gas, chemical, energy, and process manufacturing.

As part of its strategic expansion in Southeast Asia, the group is strengthening its presence across the ASEAN region, supporting key industrial players with high-reliability safety solutions. The organization is now entering a new phase focused on consolidating and accelerating growth across ASEAN markets.

This ASEAN-based role will play a pivotal part in driving regional sales strategy, expanding market presence, and strengthening key customer relationships across Southeast Asia, while ensuring alignment with the Group’s global commercial objectives.

Missions

The Area Sales Director – Products – APAC will lead and develop the regional sales team, partners, and Authorized Repair Centers (LARCs) to deliver sustainable growth and operational excellence across Southeast Asia. In this role, you will combine strategic foresight with hands-on leadership to ensure the achievement of ambitious commercial targets while shaping mid- and long-term growth strategies in close collaboration with the General Manager.

You will lead, coach, and inspire a diverse regional ecosystem of sales teams, partners, and LARCs, fostering a high-performance culture built on engagement, empowerment, and a strong “can-do” mindset. Through structured reporting, regular performance reviews, and clear communication frameworks, you will ensure alignment and accountability across all stakeholders. You will also play a key role in strengthening regional cohesion by organizing partner conferences and driving collaborative initiatives.

With full ownership of sales performance, you will drive the achievement and overdelivery of annual targets across designated territories and key accounts. You will lead forecasting, budgeting, and territory planning with rigor and precision, closely monitoring performance and implementing corrective actions where needed to ensure consistent results. In parallel, you will manage operating expenses in line with defined budgets, maintaining a strong balance between growth and efficiency.

Working closely with the General Manager, you will contribute to defining and executing mid- and long-term growth strategies aligned with evolving market dynamics. You will identify and capture new business opportunities by developing competitive sales approaches, expanding market penetration, and unlocking adjacent segments. Ensuring strong alignment with global commercial priorities, you will translate strategic direction into actionable regional initiatives that maximize business performance.

You will build and maintain trusted relationships with key customers, distributors, and stakeholders across the region. Acting as a senior commercial partner, you will provide guidance on quotations, tenders, contracts, and aftersales development, ensuring high-quality and competitive offerings. You will drive structured customer development approaches across hunting, mining, and farming activities, while embedding a mindset of continuous improvement. Through proactive engagement and strong relationship management, you will ensure the highest levels of customer satisfaction and long-term partnership success.

Profile

You hold a Master’s degree in Engineering or Business Administration or equivalent, providing a strong technical foundation for industrial applications.

You bring a minimum of 8 years of senior sales and marketing experience in industrial goods, with a proven track record of meeting and exceeding sales targets. You demonstrate strong expertise in sales planning, market development, and international sales, enabling sustainable growth across diverse markets.

You are highly mobile and willing to travel extensively across Southeast Asia, strengthening partnerships and expanding regional market reach.

What we offer

· A competitive compensation package reflecting the seniority and responsibility of the role.

· Flexible work location within ASEAN, with Singapore as the preferred base but not a strict requirement.

· The opportunity to represent a global German leader and shape the company’s long-term growth in Southeast Asia.

Why join our client?

Our client is a prestigious German industrial leader specializing exclusively in the design, engineering, and global manufacturing of high-quality safety valves, protecting people, processes, and equipment across critical industries including energy, petrochemical, oil & gas, industrial gases, food & beverage, and shipbuilding. With over 200 years of heritage and a strong reputation for technical excellence and innovation, the company sets industry benchmarks for safety and reliability in overpressure protection.

Headquartered in Hamburg, the group operates globally through production facilities in Germany, India, and China, supported by an extensive network of subsidiaries and partners in more than 80 countries, combining local proximity with global reach.

As the group accelerates its strategic growth and regional expansion, this role offers a unique opportunity to take ownership, shape market development, and work in close proximity to clients, backed by a strong international organization.

If you are ready to take ownership, drive strategic growth, and make a lasting impact in a world-class engineering organization, this is the role for you.